The clear benefits are for people who want to look beyond the simple visitor count. To the uninitiated the Google Analytics program is going to look pretty confusing and part of that confusion comes from the fact that you can click away and be presented with data that appears to mean nothing or have no relevance on your online traffic and website. If you do take the time to learn what each thing means and how it represents an action on your website then the advanced features may start to interest you as you work out ways to conduct your own analysis of your website.
Remember that nothing is perfect
It is true that no form of current analytic program is able to get it right every time. There are a lot of variables such as if a person is using VPS or if a person clears his or her cookies, plus on IP address and even on computer may not mean just one person is using it. That is why you should take the Google Analytics advanced segments and its results under advisement instead of considering it to be 100% perfect fact every time.
You can see conversions by visits
This is a segment you set up to show what a goal is, and to keep it simple we will say that a goal is a sale. If a person makes a sale then that goal has been fulfilled and a conversion has taken place. You can count how many times a person actually visits your website or a certain area of your website before actually making a sale. There is an old marketing saying about how people have to see a product at least seven times before they will trust it enough to buy it–you can test this theory with Google Analytics.
You can see if traffic is coming from Google images
It is possible for people to use Google images (the online tool) to find the results to their questions, and oddly enough it is becoming more common because it is quite useful. For example, you could type in the word “rash” and look through all the many websites about rashes, or you can type it into Google images and pick the website featuring a rash the closest to yours.
Google do change the rules to the Google images tool from time to time, which is just one of many good reasons why you should monitor your traffic coming from there. The “OrgImg” (Organic Image) segment will show you traffic coming specifically from the Google images tool. You can apply what you learn to your keyword reports and you can change your website to suit. You can alter the way you are naming your images, you can alter their keywords and more importantly you can put the best images on the most relevant pages to make the most of the traffic they are pulling in.
The keyword length segment
This is a segment that tells you what length of keyword is working well and which is not. We are lead to believe that long-tailed keywords are not much use anymore, but if you still have some that are working well then you can check that fact with this segment. You may pull up some very interesting insights into your keywords.
Blog Bounce remover
The fact is that a lot of blog traffic bounces. People are on the whole either not looking for blogs or are too impatient to sit around reading a post and so will bounce. There is also the fact that a lot of blog traffic is just visiting for one article and that is it. An old and popular blog may have more loyal viewers visiting every week as oppose to more new visitors.
With this segment you may take a look at who is coming to bounce without removing your blog traffic. It can do things such as show you the numbers of people who landed on your page and then show you the people who went onto your blog but only looked at one page. It allows you to look at your total blog traffic and the traffic for particular pages. You can see which pages are scaring people away and which are bringing people in.
You also get the benefit of seeing which pages have high bounce rates allied with a high traffic rate. It may look like a bad thing if a web page has a lot of bounces if it has the same traffic numbers as the other pages on the blog. But, if it has a high bounce rate and an elevated traffic rate, then the higher bounce rate may not be such a bad thing.
The article was provided by Sonia Jackson who writes for www.royal-essay.com.